OTE Sports & ZyroFisher Announce Exclusive UK & Ireland Distribution Agreement
ZyroFisher are pleased to announce the addition of OTE Sports to their Fisher portfolio of brands. OTE Sports, the British creators of award winning performance nutrition, announced today that they have appointed ZyroFisher as their exclusive distributor for the UK and Ireland. OTE Sports launched in 2013 with a range of nutrition products that are naturally flavoured, highly functional and importantly taste great.
ZyroFisher is the UK’s leading distributor of Parts, Accessories and Clothing to the UK and Irish cycling markets. This follows Zyro’s acquisition of Fisher Outdoor Leisure to create an unparalleled portfolio of world-class brands, focused on providing value added service to their brand partners and customers. Sitting within the Fisher portfolio, OTE Sports will be serviced by a highly experienced team of Territory Account Managers and Ben Stowe will serve as the Brand Manager in the UK.
Matt Harrison, OTE Managing Director, said ‘ZyroFisher is renowned for being the leading distributor of cycling parts, accessories and clothing in the UK and Ireland. This partnership is a natural step in the growth of our brand and the support of ZyroFisher will enable us to maximise our potential in the market’.
Ian Calvesbert, ZyroFisher Commercial Director, said; ‘We are extremely pleased that OTE Sports has chosen ZyroFisher as their distribution partner in the UK and Ireland. As a young and growing company, OTE Sports are helping to make using sports nutrition simpler and we are looking forward to working with them to help consumers fuel, perform and recover better.’
Initial stock will be available from ZyroFisher from January 2017.