OTE Sports are excited to be partnering with Britain’s number one domestic team Ribble Weldtite Pro Cycling over the course of the coming season. The professional team, competing as part of the UCI European Continental Tour in 2022, once again have a busy race calendar planned around both the UK and Europe as well as prestigious invites to race alongside the world’s best further afield, as they look to build on their successes of this season.
With an immediate start to the partnership the team are able to train and prepare for the 2022 season using the range of OTE products. The company’s focus is on designing and developing world leading sports nutrition using natural ingredients, whilst also ensuring that from hydration drinks to energy bars everything tastes great. Their ethos is around demystifying the area of sports nutrition to assist every level of athlete, by offering straight-forward, scientifically backed nutrition advice.
One aspect that appeals to both Ribble Weldtite and many other elite and professional athletes that use the products is the rigorous Informed Sport testing. Each and every batch is tested by the independent certified body to ensure every athlete can have the utmost confidence that what they’re consuming is free from any trace of banned substances.
Annie Simpson, Head of Marketing at OTE said about the partnership “We’re delighted to start this new partnership with Ribble Weldtite. It’s been impressive to watch the progression of the team over the past few seasons; and we’re confident our sports nutrition products can continue to fuel more standout performances next season. The team is forward thinking in supporting its partners and we’re excited to collaborate on product development, content and much more in 2022.”
Jack Rees, Ribble Weldtite Pro Cycling Team Director of Operations added, “We’re really pleased to embark on a new partnership with OTE. When seeking out a new partner for 2022 we had a number of requirements, a broad range, a high carbohydrate offering and an alignment with informed sport, OTE ticks all of these boxes and more. They are an agile British company who perfectly align with our performance values and objectives and we are excited to get started on what is sure to be a brilliant partnership.”
The team will this season be making use of the full range of products in racing and training, from bottles and accessories to OTE Sports high performance Super range, that will allow the riders to meet the high energy demands of professional bike racing.