Head of Marketing
I cycled competitively on & off-road for 16 years, dipping in and out of international racing. Now recently retired from the serious stuff I’m getting into running & still love time on the bike. I’ve a BSc & MSc in Sport & Exercise Nutrition.
I’m the token southerner amongst the crew but blend in with my love of all sports. I’ve always been a jack of all trades whether individual or team sports. But since my 1500m youth days I’ve always been destined to be more of a diesel and enjoy competing in triathlon, swim-run and the odd mountain ultra. My ambition is spreading this passion for the outdoors to my children.
Head of Logistics & Distribution
I’m a keen racer on the road and dabble in MTB. Forever making the time just to ride my bikes, unless I’m trekking around the world with a backpack. Happiest when in the mountains exploring new routes. I have a degree in Sports Science with a passion for food.
PR & Account Management
I’m a Yorkshire lass with a passion for the great outdoors, I race my bike on the road. I have a BSc in Sports and Exercise Science & I’ve been OTE Fuelled for the past few years so naturally jumped at the opportunity to join the team here in Leeds. Happiest in the Yorkshire dales when the sun’s shining!
Co-founder and Product Development
Sport has always been an integral part of my life. From swimming, cricket and football to triathlon, 3 x Hawaii Ironman World Championship finisher and triathlon coach. A passion for performance nutrition with over 20 years experience working in the sports nutrition industry.