Fuelling Enduro Racing At Ard Rock 2023

Last weekend we were up in the stunning, upper-most dale of the Yorkshire Dales, Swaledale. This played host to one of the biggest MTB festivals in the UK – Ard Rock. It was our first time at the event, and one that we definitely want to head back to.

Not only did the weekend consist of some hardcore enduro racing in some filthy conditions, but also a decked out expo with every MTB brand you could dream of, and live music afternoon to night. Throw in some awesome street food vans and coffee on tap from Kickback coffee, and there was no complaints from us. O except the weather. Friday and Saturday held strong but Sunday was tragically wet. Like flood our tents whilst we were camping wet. And it did not let up for the final 24 hours of the event. But excuse the pun, it really didn’t dampen the sprints of the MTB scene, and it made getting the van of the field at the end a good challenge.

We were up manning the feed station for the full three days, where we were giving out our 100% natural Anytime Bars. The riders out on course couldn’t get enough of these delicious bars, especially the Lemon Drizzle flavour, which seemed to be the favourite.

The Anytime Bar was the perfect mid race option, coming in at stage 3 which was near enough half way through, riders could grab this high carb snack when they were really starting to feel their energy levels dip. Each bar supplied just under 40g of carbs, and boosted morale with their great taste. In fact the riders loved them so much, once they’d come off the hill they were coming straight over to the expo to stock up.